Unique is one of those rare words in the English language – an absolute, just like pregnant and dead.
Something is either unique or it isn’t. Contrary to what TV announcers purport, there are no degrees of uniqueness – no “most unique this” or “somewhat unique that.”
That’s why, in a market segment in which every company seems to have its own versions of the same basic designs – be it Anser-style blades, Rossie-style mallets or whatever – the Yar putter stands out so dramatically. It is unique, both in its design and, more importantly, in its feel and performance.
That’s right, unique. Simply stated, there is no putter … make that no golf club engineered like the Yar GX1-WB putter.
In fact, the GX1-WB was ranked No. 1 overall in the most recent putter tests conducted by GolfTest USA, considered the leading independent performance testing authority in golf. (For complete results, go to www.golftestusa.com and click on the 2011 putter test.)
To explain all the engineering that makes Yar putters superior to other clubs would require volumes, not to mention a PhD in engineering from MIT (which is exactly what the designer has). Suffice it to say that the club was designed by an aerospace engineer who doesn’t even play golf. So the club was designed according to the same physics that go into a stealth fighter jet. Oh, we could try to explain things like “parallel axis linearization” here, but why bother when you can read about the science of the putter on the company website, www.yargolf.com.
Technical talk aside, the GX1-WB is the only putter on the market with perfect or zero MOI. That is not a marketing claim by the company; it is scientific fact. At impact, the putter head does not twist, period.
You can literally see the effect of perfect MOI by doing one simple test. Hold the putter shaft gently between your thumb and forefinger so that the face faces your chest. Then with your other hand, slowly push the club away from you, first pushing the middle of the face, then the toe and finally the heel. The face stays square to your chest, or “square to the line,” throughout the exercise. Try this same test with any other putter on the market and you’ll see the dramatic difference.
Because there is no twisting, or face deflection, at impact, the entire face feels and performs exactly the same. That is why, despite a face width that is barely two inches, the Yar putter has the widest “sweet spot” in golf.
Further, the center-shafted clubhead is so perfectly balanced that, when outfitted with a round grip for demonstration purposes, a blindfolded golfer cannot determine the orientation of the clubface by simply making practice strokes. Turn the putter head 360 degrees and it feels exactly the same.
The Yar website explains why the GX1-WB performs the way it does. But when you’re making more putts than you’ve ever made, do you really care why? While at the site, you can order a Yar putter but only after providing the company with a few personal measurements. That’s because, just like the cockpit of that stealth fighter, every Yar putter is custom fitted to its pilot.
Look for the “truly unique” – pardon the qualifying adjective but some people will never grasp the absolute quality of the word alone – Yar GX1-WB to show up on various tours this season, as PGA Tour, Champions Tour and LPGA players are beginning to learn about the putter. Several “name” pros requested fittings over the off-season and already have the Yar putter in their bag. We know the names; we just can’t reveal them because these pros are all contractually obligated to other golf companies. But look for the Yar putter on TV. It’s easy to recognize because it’s … well, you know.